About me 👨‍🎨
I’m like the guy from the movie “Her”, but instead of just falling in love with an AI, I’m using her to bring my ideas to life in more innovative ways.

As an Art Director rooted in both Korean and New York cultures, I bring together a global perspective and a passion for blending human emotions with cutting-edge technology, crafting stories you didn’t even know you needed.

Whether it’s over coffee or Soju, I’m always up for meaningful conversations. Let’s create something unforgettable.

Fun fact: I’m obsessed with collecting eyewear, especially the French Panto style. If you’re into glasses too, let’s chat—I might have a little surprise for you!


jaewook.baik@gmail.com  | (Side Hustle) |





MONEY IN & OUT 💸Art Director @ VML NY
Clients: Hellmann’s Mayonnaise (including Superbowl 2023, woot woot!), Sir Kensington, Vaseline, I.A.A, New Business
Sep.2022 - Jul.2024
Art Director Intern @ FCB NY
Clients: AB InBev (Mike’s, Stella Artois, Michelob Ultra) MorningStar Farm, New Business 
Jun.2022 - Aug.2022

Educated @ School of Visual Arts
BFA Advertising 2022
2016 - 2022



RECOGNITIONS 🏆NEW YORK FESTIVALS
Silver | Duolingo Carversations (Public Relations)
Bronze | Shakespeare Remix (Digital/Mobile)
Bronze | Duolingo Carversations (Outdoor)
Bronze | Duolingo Carversations (Branded Content/Entertainment)
Finalist | Duolingo Carversations (Digital/Mobile)

Finalist | Unsubscribe to Pay (Avant-Garde/Innovative)
Finalist | Spirit Cloud (Digital/Mobile)
Shortlist | Duolingo Carversations (Art Direction)
Shortlist | Shakespeare Remix (Avant-Garde/Innovative)
Shortlist | Shakespeare Remix (Art Direction)
Shortlist | Shakespeare Remix (Branded Content/Entertainment)
Shortlist | Shakespeare Remix (Public Relations)

Shortlist | Unsubscribe to Pay (Digital/Mobile)

ONE SHOW (THE YOUNG ONES)
Bronze Pencil | Unsubscribe to Pay (Digital/Online)
ANDY AWARDS
Shortlist | Duolingo Carversations

YOUNG ONES ADC
Merit | Duolingo Carversations (Advertising - Press)
Merit | Duolingo Carversations (Use of Technology)
Shortlist | Shakespeare Remix (Interactive: Social Media)


CLIO AWARDS
Bronze Winner | #FUCKMEN (Direct Marketing - Product/Service)
Shortlist | Duolingo Carversations (Product/Service)
Shortlist | Unsubscribe to Pay (Websites- Product/Service)
Shortlist | Unsubscribe to Pay (Medium innovation - Product/Service)

GRAPHIS
Platinum | Campbell Soup (Work featured on GraphisBlog)
Gold | Electric Light Orchestra LP
Gold | Montblanc Pens
Silver | The Opioid Crisis May Be Closer Than You Think
Silver | Netflix Movie Poster ’Mudbound’
Silver | Hispanic Museum Shopping Bag
Honorable Mention | Chuck Close’s Business Card
SCHOOL OF VISUAL ARTS | ADVERTISING & DESIGN SHOW
Duolingo Carversations featured in Apr 2022
Unsubscribe To Pay featured in Apr 2019




PRESS 🗞️Ad Age
GRAPHIS

Vaseline- Mended Murals
Graphis International Design Publications 2019





Monday Dec 12 2022