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Shakespeare Remix
Advertising, Integrated Campaign

Penguin Books ®Role: Art Direction, Ideation, Design
Credit: Sanghwan Lee

Today, people consume stories through visual media rather than reading books. And the older the book, the more distant from people's interests.

Old books can be hard and boring. Young people are use slang. So Penguin Books used slang as the perfect way to connect Old Books with Youth Culture.

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NEW YORK FESTIVALS | 2022 Bronze Winner (Digital/Mobile)
NEW YORK FESTIVALS | 2022 Shortlist (Avant-Garde/Innovative)
NEW YORK FESTIVALS | 2022 Shortlist (Art Direction)
NEW YORK FESTIVALS | 2022 Shortlist (Branded Content/Entertainment)
NEW YORK FESTIVALS | 2022 Shortlist (Public Relations)
YOUNG ONES ADC | 2022 Shortlist (Interactive: Social Media)









Monday Dec 12 2022

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