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Oral-B EU Gifting Campaign
Advertising, OLVs, Print, Social, etc
Oral-B ® Role: Art Direction, Design, Concepting
Company: Saatchi & Saatchi

A toothbrush is a risky gift. Too practical, too personal, too easy to read the wrong way. So we shifted the story from “Why are you giving me this?” to “You really thought about me.”

Across Mother’s Day, Father’s Day, Valentine’s Day, and Christmas, we showed the Oral-B iO brush already living in a loved one’s bathroom, using personal props and consistent framing to reveal who the gift was for and make it feel like part of their everyday life.

 
📽️: Luciano Ruiz (Lucho)
📸: Jorge Puente

Originally developed as a UK campaign, then expanded into an EU toolkit across four key gifting occasions.

















Monday Dec 12 2022

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