Hellmann’s Tailgate
Advertising, Integrated Campaign
Hellmann’s Mayonnaise ®
Role: Art Direction, Design
Company: Wunderman Thompson NY
The creamy, delicious taste of Hellmann's means you score big on every tailgate favorite. With Hellmann’s you know you’ll nail your favorite tailgate dish. It isn’t just a potato salad, it’s the perfect potato salad. It’s not just a buffalo chicken dip, it’s the best buffalo chicken dip ever.
With Hellmann’s it’s not just food, it’s a taste touchdown.
Credit:
ECD: Susan Golkin
ACD: Waner Almeida and Chandani Karnik
Creative: Jacob Baik, Helen Hulsey, Cat Lindberg